Zelus Refresh

Who We Are

Zelus is NIKE Inc’s exclusive strategic partner and dedicated product engine.

Focused on creating innovative apparel, accessories and equipment product and services for federations, clubs, teams, athletes and events globally.

Managed in partnership with NIKE Inc’s global product licensing group.

Company background

A privately-owned, independent partner to NIKE, founded in 2017.

Zelus is a privately-owned, stand-alone entity with a long-term licensing agreement with NIKE, Inc. Through this agreement, we develop, source, market, and distribute NIKE and Jordan apparel, headwear, and equipment to professional teams, grassroots organisations, retail partners, and consumers.

Expanding NIKE & Jordan reach through team support.

Zelus was born in grassroots sport, enabling NIKE to reach underserved teams and athletes with performance-led product. We hold exclusive rights to NIKE & Jordan ‘Team’ product across all sports (excluding football) in every territory outside of North America.

A leading player in licensed & sports marketing.

Since inception, we’ve expanded rapidly into the Licensed and Sports Marketing space –now serving multiple elite clubs and federations across a range of sports, holding direct contracts, and supporting many of NIKE’s own sports marketing assets.

A global presence with strategic locations.

Zelus is headquartered in Hilversum (Nike EHQ) and Manchester (UK), with remote team members across mainland Europe, the U.S. (Nike WHQ, Portland), and Australia.

WHAT WE DO

Our purpose is to inspire, connect & service the team athlete.

NIKE, Inc. brand extension Amplifying NIKE’s brand presence across sports, leagues, and geographies through licensed partnerships with the vision of “putting a swoosh on every team athlete in the world.“

Solving complex opportunities Taking on high-complexity, high-potential markets based on size, margin profile, and model fit –where NIKE would not typically operate directly.

Enabling NIKE’s strategic focus Allowing NIKE, Inc. to maintain a laser focus on core strategic priorities.

Our Strategic Pillars

Product excellence for all genders.

Elevating design, performance and access across every athlete, every gender, every level.

Unrivalled NIKE integration.

Embedded across systems, teams and geographies.

Agile, responsive, reliable.

Fast, flexible and dependable – delivering at speed, without compromise.

Industry expertise & experience.

Proven operators with deep category knowledge, sport-first instinct, and NIKE DNA.

Our areas of business

Promo

Product designed and produced for elite teams and athletes on the field/court. Zelus serves both Nike-contracted and Zelus-contracted teams.

Licensed

Replica / Fanwear products that maximise the retail business opportunity unlocked by Promo products, sold directly to consumers via club and wholesale channels.

Team

Mass participation, grassroot sports product, delivered to club and teams via wholesale and DTC channels.

Our Sports

Football

Rugby

Basketball

Track & Field

Handball

Netball

Volleyball

Field Hockey

Cricket

Training

Careers

Be a key player in the Zelus squad!

At Zelus, our mission is to inspire, connect, and serve every team athlete by adding a ‘Swoosh’ on their teamwear.

Whether it’s team inspired fanwear or innovative on-field kits unveiled under floodlights, our mission is to inspire, connect, and serve every team athlete in the world.

Our European HQ sits in Hilversum, Netherlands and the Zelus’ UK HQ is based in Altrincham, just outside Manchester. Alongside these hubs, our team stretches across all key global markets. Whether office based or remote, we work as one team at Zelus.

WHY JOIN US?

Zelus offers a generous total rewards package, great benefits including a highly engergized work environment, an inclusive and super-friendly team, and an electric atmosphere for professional development.

Zelus is an equal opportunity employer and we pride ourselves on the diversity of our people. We welcome you, and everything that makes you, you. That includes your gender identity, sexual orientation, religion, ethnicity, age, or disability status.